10 Tips for Creating a User-Friendly Website

Jul 25, 2023 | Websites

Have you ever stumbled upon a website that left you scratching your head, wondering where to click next, or waiting forever for it to load?

Trust me, I’ve been there too, and let me tell you, it’s not the best feeling in the world.

Here’s the truth about websites they never told you: If your website is not user-friendly, then you’re driving away sales.

The secret sauce to a user-friendly website lies in the little details that add up to create a delightful user experience.

In this blog post, I’ll spill the beans on:

  • What makes a website user-friendly
  • 10 essential and practical tips that will help you make a user-friendly website

So, if you’ve been burning the midnight oil, trying to figure out how to make a user-friendly website that impresses both human visitors and search engines alike, you’ve come to the right place.

Whether you’re a seasoned web designer or just starting on this exciting digital journey, these practical tips will be your trusty companions on the path to website excellence.

 

What Makes a Website User-Friendly

When I set out to create my very own website, I knew one thing for sure: I wanted it to be super user-friendly.

After all, what’s the point of having an amazing website if visitors can’t figure out how to use it, right?

So, what exactly makes a website user-friendly?

In plain English, a user-friendly website is like a warm welcome to your digital home – it’s inviting, easy to navigate, and provides a seamless experience from the moment someone lands on your page.

 

Here are important things that makes up a user-friendly website:

 

  • Intuitive navigation: Make sure you have a well-organized menu with clear labels. This makes it easy for your visitors to find what they’re looking for.
  • Mobile-friendly: We’re glued to our phones these days. So, your website needs to look and work just as fabulously on mobile devices as it does on desktops.
  • Responsive design: Your website should adapt to any screen size, like a chameleon changing colors.
  • Speed: To speed up your site, optimize images, use caching, and consider a content delivery network (CDN) to boost loading times.
  • Engaging content: This is the magic potion that keeps visitors coming back for more. Nobody likes a wall of text that’s hard to read. Keep it clear, concise, and sprinkle in some captivating visuals.
  • Use Call-to-Action (CTA): Make CTAs stand out and use action-oriented language.
  • Website accessibility: It’s all about inclusivity, my friend. Everyone deserves to enjoy your website, regardless of their abilities. So, add alt text to your images and ensure keyboard navigation.

In a nutshell, a user-friendly website is like a well-choreographed dance – it flows smoothly, leaving your visitors feeling like they’ve found exactly what they’re looking for.

 

How to make a user-friendly website

How to make a user-friendly website

Great! You’ve got the scoop on what makes a website user-friendly.

Now, let’s roll up our sleeves and dive straight into the juicy part – how you can make your website user-friendly!

I’ve cooked up 10 practical and essential tips that will work wonders for your website’s user-friendliness. Trust me, you don’t need to be a tech wizard to nail these.

Here are 10 Practical and Essentials Tips You Can Do To Make Your Website User-Friendly

 

Tip 1: Clear and Intuitive Navigation

A clear and intuitive navigation is a must if you want visitors to explore every nook and cranny of your website without getting lost.

  • Well-organized Menu: This helps visitors find what they need effortlessly, that’s easy to spot and even easier to use.
  • Label Concisely: Imagine walking into a store, and all the products are just labeled “Product 1,” “Product 2,” and so on. Confusing, right? The same goes for your website navigation links. Use descriptive labels that tell your visitors exactly what to expect when they click.
  • Use Drop-down Menus: If you have related pages, group them together to help your visitors find relevant information in one go, without hopping from page to page. Use drop-down menus to hide more valuable information that is just a click away.
  • Use website breadcrumbs: These work like a trail of digital breadcrumbs, showing your visitors where they’ve been and helping them retrace their steps. So, if they find themselves deep down in your blog archives, breadcrumbs will lead them right back home with a smile.
  • Add Search functionality: Sometimes, visitors know exactly what they want, and they’re on a mission to find it pronto. A search bar is their trusty sidekick, helping them zoom to their destination in no time.

 

Tip 2: Mobile-Friendly Design

Mobile-Friendly Design

We’re living in a world where everyone’s got a smartphone glued to their hand like it’s an extension of themselves.

Okay, maybe not literally, but you get the point – mobile devices are ruling the internet realm!

So, your website needs to shine just as bright on those tiny screens as it does on a desktop.

It’s all about responsive design, where your website magically adapts to any screen size, whether it’s a giant tablet or a pocket-sized smartphone.

This matters – a lot!

You see, a website that looks like a hot mess on mobile devices will send your visitors running faster than you can say “user-friendly.”

More importantly, search engines also love websites that treat their mobile users like royalty. And when the search engines are happy, they’ll reward you with better rankings.

To make your website mobile-friendly, make sure:

  • The font sizes are just right – Not too tiny that visitors need a magnifying glass, and not too big that it feels like they’re reading a children’s book.
  • You optimize images so they load faster than a sneeze. Nobody likes staring at a loading screen, especially when they’re on the go.
  • You make buttons and links finger-friendly – We all know the frustration of trying to tap a tiny button with our big thumbs.
  • You test, test, test! Grab your smartphone, your friend’s smartphone, or your grandma’s smartphone – test your website on all of them!

 

Tip 3: Fast Loading Times

Fast Loading Times

You know that feeling when you click on a website link, and it takes ages to load? It’s like waiting for a slow elevator – not fun at all.

Well, let’s make sure our websites don’t give our visitors that agonizing wait.

First things first, slow-loading websites can be a real buzzkill for user experience.

I mean, who wants to spend their precious time staring at a loading screen?

Slow websites can turn potential fans into speedy escape artists, looking for a better, faster option elsewhere. Ouch, right?

But hold on, there’s more to the story.

Search engines, our friendly neighborhood guides to the digital world, don’t take kindly to sluggish websites either.

Yep, that’s right – website speed is one of the factors they consider when ranking search results.

So, if you want to climb the ranks and be the star of the search engine show, speed is your secret weapon.

So, how can we make our websites zoom like the Flash?

Fear not, I’ve got some practical tips for you.

First up, those images – they might be pretty, but if they’re not optimized, they’ll slow your website down faster than a marathon runner with lead shoes.

Compress those images without losing quality, and your website will thank you with faster loading times.

Next, say hello to browser caching. It’s like storing goodies in a cookie jar for later – except it’s your website’s files.

When someone visits your website for the first time, their browser stores certain files so that the next time they come around, the website loads faster. It’s a win-win for everyone!

Now, let me introduce you to a fancy acronym – CDN, aka Content Delivery Network. This is like having your website’s data stored in multiple locations worldwide.

When a visitor from a different corner of the globe pops by, they’ll get your website’s data from a server nearby, resulting in quicker loading times. It’s like magic, only better!

And last but not least, keep your website’s code neat. The cleaner the code, the faster your website will perform.

So, roll up our sleeves, optimize those images, leverage browser caching, embrace a CDN, and tidy up that code.

With these speed-boosting tricks up your sleeve, your website will be faster than a cheetah on rollerblades!

Your visitors will love the swift experience, and search engines will give you a thumbs up.

 

Tip 4: Readable and Engaging Content

Readable and Engaging Content

Let’s dive into the magical world of words – the kind that captivates and keeps our visitors coming back for more.

Yup, we’re talking about readable and engaging content, the heart and soul of a user-friendly website.

So, here’s the deal – when visitors land on our websites, we want them to have a smooth reading experience.

No need to whip out a dictionary or squint at the screen like a detective trying to crack a code.

Clear and concise content is the name of the game. It’s like having a friendly chat with your visitors, minus the jargon.

But wait, readability isn’t just about the words themselves – presentation matters too!

Let’s talk about fonts, my friends.

Choose legible fonts that don’t require decoding skills.

Fancy cursive might look pretty on wedding invitations, but on a website, we want to keep it simple and easy on the eyes.

Now, let’s address the elephant in the room – font size. Tiny fonts are a no-go – nobody wants to play hide-and-seek with the letters.

On the other hand, giant fonts are equally jarring.

Find that sweet spot where the text is comfortably readable, like your favorite bedtime story.

White space – it’s like a breath of fresh air for your content. Don’t be afraid to give your words some room to breathe.

Think of it as the pause between musical notes, allowing your visitors to absorb the information without feeling overwhelmed.

But hold on, we’re not done yet! Let’s level up our content game with visual delights.

Incorporate images that complement your message like peanut butter and jelly.

And what about videos? Oh, they’re the rockstars of engagement!

Imagine your visitors clicking that play button and being swept away by your awesome video content. It’s like a front-row seat to an unforgettable show!

And for those data-hungry visitors, infographics are the way to go.

Condense complex information into visually appealing graphics, and they’ll thank you for sparing their brain cells some hard work.

So, remember this – readable and engaging content is the secret sauce that makes your website shine.

Speak directly to your audience, keep it clear and concise, and sprinkle in captivating visuals.

Your visitors will be hooked, and your website will become the ultimate destination for delightful content.

 

Tip 5: Utilize Calls-to-Action (CTAs)

Utilize Calls-to-Action (CTAs)

Ever heard of a CTA? If not, you’re in for a treat!

CTAs are like little superheroes guiding your visitors toward the actions you want them to take.

Imagine this – you’ve crafted an amazing website with valuable content and cool features.

Now, you want your visitors to sign up for your newsletter, make a purchase, or maybe get in touch. That’s where CTAs come to the rescue!

A well-placed CTA is like a friendly signpost pointing your visitors in the right direction.

It’s a gentle nudge, inviting them to take action without being pushy.

Remember, we want our website to be a delightful experience, not a never-ending sales pitch.

So, how do we create CTAs that work like a charm?

First things first, they need to stand out like a rainbow in a gray sky.

A bright and contrasting color does the trick – think neon green or eye-catching orange. Make them so irresistible that your visitors can’t help but click.

Now, let’s talk language.

Action-oriented language, to be precise. Ditch the bland “Click here” and opt for something more exciting like “Get Started,” “Join the Fun,” or “Discover the Magic.” Your visitors will feel like they’re embarking on a thrilling adventure.

But hey, here’s a little pro tip – make sure your CTA text matches the action they’re taking. If it’s a sign-up CTA, use words like “Sign me up” or “Let’s get connected.”

Aligning the text with the action keeps things crystal clear for your visitors.

And where do these captivating CTAs lead?

Ah, the land of relevant landing pages!

When your visitors click that enticing CTA, they want to land on a page that delivers on its promise.

If it’s a sign-up CTA, take them straight to the sign-up page, not to the homepage where they need to wander around like lost tourists.

But don’t stop there – sprinkle CTAs throughout your website like confetti. Each page should have a purpose and a call-to-action to match.

Guide your visitors step-by-step, like a friendly tour guide leading them through your virtual world.

 

Tip 6: Optimize Website Forms

Optimize Website Forms

Let’s talk about a small yet mighty element of our websites – forms.

I know what you’re thinking – forms might not be the flashiest part, but trust me, they can make a big difference in creating a user-friendly website.

Now, imagine this – you’ve got visitors who are interested in what you offer, and they’re ready to sign up, get in touch, or even make a purchase.

But wait, your form looks like a never-ending questionnaire, and they’re wondering if it’s worth their time.

Uh-oh, that’s not the experience we want, right?

User-friendly forms are like welcoming smiles that encourage your visitors to take action.

When your forms are a breeze to fill out, you’ll see the magic happen – more leads and conversions headed your way.

First things first, let’s keep it simple.

Ain’t nobody got time for lengthy forms asking for every detail under the sun.

So, strip it down to the essentials. Ask for the information you truly need, like their name, email, and maybe a little message if necessary. Keep it short, sweet, and to the point.

Now, let’s talk about the infamous “required fields.”

You know, those little asterisks that make filling out forms feel like a chore.

Be kind to your visitors – only mark fields as required if it’s absolutely necessary. We want to make their journey as smooth as butter, not a bumpy ride.

Oh, and here’s a neat trick to ease their minds – helpful error messages. We all make mistakes, and that’s okay!

If your visitors forget to fill out a required field or make a typo, guide them gently with friendly error messages.

Instead of “ERROR – INVALID INPUT,” try something like “Oops! It looks like you missed a required field. Please fill it out so we can stay in touch.”

You see, web forms aren’t just boxes to fill; they’re conversations waiting to happen.

So, let’s make sure our forms are user-friendly chat buddies, not intimidating interrogators.

Now, you might be wondering, “How do I know if my forms are doing their job?” The answer lies in testing.

Put on your detective hat and conduct some usability testing.

Ask your friends, family, or even your pet parrot to try out your forms. Gather feedback, make improvements, and watch your conversions soar!

 

Tip 7: Ensure Website Accessibility

Ensure Website Accessibility

Today, let’s shine a spotlight on a topic that’s close to my heart – website accessibility.

So – you’ve spent countless hours perfecting your website, and you want everyone to enjoy the awesomeness, right?

Well, that’s where accessibility comes in to make sure all users, regardless of their abilities, can experience your website with ease.

Creating an inclusive website is making everyone feel welcome and invited.

When we design with accessibility in mind, we’re making sure that people with disabilities can navigate and interact with our websites just like everyone else.

One essential feature is alt text for images.

When someone with a visual impairment uses a screen reader, alt text acts as their eyes, describing the images to them.

So, be sure to add descriptive alt text to your images.

Next up, keyboard navigation – the superhero of website accessibility!

Some users might rely on keyboards instead of a mouse to navigate.

Let’s make sure they can reach every corner of our website with their trusty keyboard arrows, just like you and I do with our mice.

Oh, and here’s a neat trick – skip links!

These little gems allow screen reader users to skip repetitive content and jump straight to the main parts of your website. It’s like offering them a shortcut to the good stuff.

Now, let’s talk about compatibility with screen readers.

Screen readers translate your website’s content into speech or braille for those with vision impairments.

So, ensure your website is optimized to work seamlessly with popular screen reader software.

But wait, there’s more!

Color contrast is crucial for those with low vision or color blindness.

Make sure text and background colors have enough contrast to make reading a breeze, like black and white keys on a piano.

And don’t forget about video content – add captions and transcripts, so everyone can follow along, regardless of hearing ability.

Remember, web accessibility isn’t just a legal requirement; it’s a moral responsibility to create a digital world where everyone can participate.

So, incorporate alt text, embrace keyboard navigation, offer skip links, and ensure compatibility with screen readers.

By doing so, we’ll build a website that welcomes everyone with open arms.

 

Tip 8: Test and Gather Feedback

There’s a duo that can take your user-friendly websites to the next level – testing and gathering feedback.

It’s easy to get lost in our own web design world, but if we want to create a website that truly rocks, we need to listen to our visitors.

Testing and gathering feedback allows you to see through the eyes of your users.

When you conduct usability testing, you watch real users interact with your website.

It’s like seeing your creation come to life, and you get to witness firsthand what works and what needs a little tweaking.

Imagine this – you’ve got your website all setup, but you’re not sure if your visitors are having a delightful experience or tearing their hair out in frustration.

That’s where usability testing swoops in to save the day.

Invite real users to explore your website, and observe how they navigate, what they click on, and where they might stumble.

But that’s not all – gathering feedback is like having a group of trusted advisors by your side.

Your users have valuable insights and perspectives that you might not have considered.

So, don’t be shy – ask for their feedback through surveys, feedback forms, or even good old-fashioned emails.

Now, here’s a neat trick for you – A/B testing. It’s like a science experiment for your website.

Create two versions of a page, tweak one element, and see which version performs better.

This allows you to have your own digital laboratory to fine-tune your website for maximum user-friendliness.

And here’s another superpower – heatmaps. They show you exactly where your visitors are clicking, scrolling, and spending their time.

It’s like having x-ray vision to see the hotspots and the not-so-hotspots on your website.

With heatmaps, you can identify areas for improvement and make data-driven decisions.

Remember, your websites are not just for you – they’re for your visitors.

By testing and gathering feedback, you’ll be putting yourself in their shoes and learning how to make their experience extraordinary.

So, conduct usability testing, listen to your users’ feedback, experiment with A/B testing, and explore heatmaps like the adventurous web creators you are.

With this, you’ll build user-friendly websites that your visitors will love and cherish.

 

Tip 9: Regularly Update and Maintain the Website

We’ve put so much love and effort into crafting our user-friendly websites, but the journey doesn’t end there.

To keep your websites running like well-oiled machines, you need to embrace the power of regular updates and maintenance.

Imagine this – you’ve built a fantastic website, but you haven’t touched it in ages.

Meanwhile, the digital world is evolving faster than a speeding bullet.

New technologies emerge, security threats lurk in the shadows, and user expectations soar higher than skyscrapers.

To keep up with the times and maintain your user-friendly charm, updates are your best friends.

First things first, fresh content is the heartbeat of a thriving website.

When visitors come back for more, they expect to see something new and exciting.

Whether it’s blog posts, product updates, or announcements, regularly updating your content shows your visitors that you’re always ready to give them the best.

But hold on, there’s more to it than just content updates.

Security patches and software updates defend our websites from villains (a.k.a. hackers and bugs).

The online world can be a wild place, and we need to keep our website fortress strong with the latest defenses.

Now, let’s talk about regular maintenance.

You might think your websites are indestructible, but even the mightiest of websites need some TLC (*Tender Loving Care*).

Implementing a maintenance schedule ensures everything runs like clockwork.

Check for broken links, fix any errors, and tidy up any clutter that might have accumulated.

And here’s a tip – create a checklist for your maintenance tasks. This will be like a roadmap guiding you through the maintenance journey. Tick off each item like achievements in a video game, and your website will thank you with top-notch performance.

Remember, your websites are like living beings in the digital realm.

They need love, care, and a little attention now and then.

By regularly updating and maintaining your websites, you’re ensuring they stay relevant, secure, and oh-so-user-friendly.

Embrace the power of updates, keep your content fresh, and protect your websites with security patches and software updates.

Plus, create a maintenance schedule with our ultimate checklist like the responsible website owners you are.

With these, you’ll build user-friendly websites that stand the test of time.

 

Tip 10: Analyze Website Performance

Analyze Website Performance

As we near the end of this blog to create user-friendly websites, there’s one last superhero we need to meet – web analytics!

Now, I know what you’re thinking – analytics might sound like a complicated term, but trust me, it’s going to be your secret weapon to unlock the true potential of your website.

So now that you’ve poured your hearts into crafting a user-friendly website, you’d want to know how your visitors are interacting with it.

Are they exploring every nook and cranny, or are they getting stuck on certain pages? That’s where web analytics swoops in to save the day.

Web analytics helps us understand user behavior. It gives us insights into what’s working and what needs a little TLC.

With this valuable information, we can make data-driven decisions to enhance our website’s performance.

Now, let’s talk about a fantastic tool that you might have heard of – Google Analytics! This analyzes your website’s data like a pro.

With Google Analytics, you’ll know where your visitors are coming from, what they’re clicking on, and even how long they’re staying on your website.

Here’s a neat trick – set up goals in Google Analytics to have your very own superhero mission.

This means defining what actions you want your visitors to take – whether it’s signing up for a newsletter, making a purchase, or filling out a contact form.

Then, let Google Analytics track the progress of your missions and show you how well you’re accomplishing them.

But wait, there’s more!

Conversion tracking is another superpower of Google Analytics.

It shows you the exact paths your visitors take before converting into customers or subscribers. This will let you understand what’s convincing your visitors to take action.

Remember, web analytics isn’t just about numbers and charts – it’s about understanding your visitors on a deeper level.

Armed with this knowledge, you can fine-tune your user-friendly website to cater to their needs and preferences.

So, embrace the power of web analytics, get cozy with Google Analytics, set up goals like superhero missions, and track conversions like treasure hunters.

With web analytics on your side, you’ll create a user-friendly website that captivates your visitors and keep them coming back for more.

 

To Wrap up

And there you have it – 10 essential tips to weave the magic of user-friendliness into your website!

Now, you’re armed with the tools and knowledge to create websites that leave a lasting impression on your visitors.

From understanding what makes a website user-friendly to optimizing navigation, embracing mobile-friendly design, and ensuring lightning-fast loading times, we’ve covered it all.

We’ve also dived into the world of engaging content, captivating CTAs, and the importance of website accessibility.

But your work doesn’t end here – oh no!

Now it’s time to put these tips into action and witness your website transform into a user-friendly masterpiece.

Remember, you have the power to create a website that welcomes everyone with open arms.

Your visitors will glide through your well-organized navigation, indulge in your engaging content, and take action with your compelling CTAs.

Your mobile-friendly design will cater to visitors on the go, and your fast loading times will leave them impressed.

But hold on – it’s not just about impressing your visitors.

By incorporating website accessibility, you’ll ensure that everyone, regardless of their abilities, can experience the wonder of your website.

And don’t forget the importance of staying updated and maintaining your website regularly with our **Ultimate Checklist for Your Regular Website Update Maintenance!**

Fresh content, security patches, and smooth functionality will keep your visitors coming back for more.

But don’t take my word for it – let the web analytics guide your way.

Understand your visitors, make data-driven decisions, and unleash the true potential of your user-friendly website.

So, what are you waiting for?

Take these tips and make your website user-friendly. This will enhance your website’s user experience, achieve your business goals, and watch your online presence soar to new heights.

May your user-friendly website shine brightly in the vast online universe.

Happy website creating, my friends!

Laila

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I’m Laila, your friendly neighborhood solopreneur, and a growth marketer. This blog is your ultimate wingman for navigating the treacherous waters of online growth.

Think of this blog as your trusty sidekick, armed with all the tips, tricks, and strategies you need to grow your business online. Oh, and did I mention it’s totally free? No catch, no fine print, just pure, unadulterated business growth goodness.

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