{"id":987514761,"date":"2024-09-20T08:32:12","date_gmt":"2024-09-20T08:32:12","guid":{"rendered":"https:\/\/designanddisrupt.co\/?post_type=project&#038;p=987514761"},"modified":"2024-10-09T07:24:59","modified_gmt":"2024-10-09T07:24:59","slug":"compass-psychology","status":"publish","type":"project","link":"https:\/\/designanddisrupt.co\/sv\/project\/compass-psychology\/","title":{"rendered":"Digital Marketing Audit &#038; Strategy for a Clinical Psychology Clinic"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.20.4&#8243; background_color=&#8221;#000080&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; width=&#8221;90%&#8221; custom_margin=&#8221;-39px|auto||auto||&#8221; custom_padding=&#8221;0px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; text_font=&#8221;Poppins|300||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;3px&#8221; custom_margin=&#8221;||-1px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; link_option_url=&#8221;https:\/\/designanddisrupt.co\/client-case-studies\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#x2b05; BACK TO ALL CASE STUDIES<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;IvyOra Display Light||||||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;75px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 id='digital-marketing-audit-strategy-for-a-clinical-psychology-clinic'  id=\"boomdevs_1\">Digital Marketing Audit &#038; Strategy for a Clinical Psychology Clinic<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||18px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><span>The Client<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/compasspsychology.fi\/\" target=\"_blank\" rel=\"noopener\">Compass Psychology<\/a> is a clinic offering clinical psychology services and therapy to Finland\u2019s international community. From April to June 2024, we worked with Compass Psychology to assess their digital marketing efforts, with the goal of enhancing their online visibility and engagement.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Recklessneue Thin|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||10px||false|false&#8221; link_option_url=&#8221;#coachedsuccess&#8221; header_2_font_size_tablet=&#8221;44px&#8221; header_2_font_size_phone=&#8221;42px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><a href=\"#bonappetitnarpes\" style=\"color: #ffff;\"><span class=\"title_underline\">Learn More About Our Collaboration &#x27a1;<\/span><\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Image grid&#8221; module_id=&#8221;bonappetitnarpes&#8221; _builder_version=&#8221;4.27.0&#8243; background_color_gradient_direction=&#8221;90deg&#8221; background_image=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2023\/03\/background-texture.jpg&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;110px||50px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; width=&#8221;88%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2024\/09\/Digital-Marketing-Audit-and-Strategy-compass-psychology.jpg&#8221; alt=&#8221;Digital Marketing Audit-and- Strategy-compass-psychology&#8221; title_text=&#8221;Digital Marketing Audit-and- Strategy-compass-psychology&#8221; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-186px|||||&#8221; custom_margin_tablet=&#8221;-80px||||false|false&#8221; custom_margin_phone=&#8221;-90px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;80px||80px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font=&#8221;Recklessneue Thin|300|||||||&#8221; header_2_text_color=&#8221;#011637&#8243; header_2_font_size=&#8221;70px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id='the-challenge'  id=\"boomdevs_2\">The Challenge<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#011637&#8243; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;IvyOra Display||||||||&#8221; header_3_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; header_3_font_size_tablet=&#8221;40px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Compass Psychology faced challenges in standing out within Finland&#8217;s mental health sector and connecting with their target audience\u2014expatriates and migrants. Despite providing highly specialized services, their digital presence wasn\u2019t generating the engagement needed to grow their client base or establish them as the go-to clinic for international communities in Finland. Their marketing channels lacked cohesion, and they struggled to effectively communicate their expertise and support offerings online.<\/p>\n<h3 id='deliverables'  id=\"boomdevs_3\" style=\"text-align: center;\">Deliverables:<\/h3>\n<p style=\"text-align: left;\">\u21b3 Full audit of all social media channels<br \/>\u21b3 Data analytics integration (Google Analytics, Google Search Console)<br \/>\u21b3 Full digital marketing + marketing audit<br \/>\u21b3 Comprehensive digital marketing strategy<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;80px||80px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_margin_tablet=&#8221;|auto||auto|false|false&#8221; custom_margin_phone=&#8221;|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2024\/09\/compass-psychology.png&#8221; alt=&#8221;compass-psychology&#8221; title_text=&#8221;compass-psychology&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font=&#8221;Recklessneue Thin|300|||||||&#8221; header_2_text_color=&#8221;#011637&#8243; header_2_font_size=&#8221;70px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id='our-solution'  id=\"boomdevs_4\">Our Solution<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#011637&#8243; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">We began with a full audit of their digital marketing platforms, analyzing their social media channels, website, and engagement metrics.<\/p>\n<p style=\"text-align: left;\">Using Google Analytics and Google Search Console, we identified gaps in performance and areas for optimization.<\/p>\n<p style=\"text-align: left;\">From this audit, we built a custom digital marketing strategy aimed at amplifying their online presence, improving audience engagement, and positioning them as Finland&#8217;s leading psychology clinic for the international community.<\/p>\n<p style=\"text-align: left;\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font=&#8221;Recklessneue Thin|300|||||||&#8221; header_2_text_color=&#8221;#011637&#8243; header_2_font_size=&#8221;70px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id='what-we-did'  id=\"boomdevs_5\">What We Did<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Research to Understand the Market&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x55;||divi||400&#8243; image_icon_width=&#8221;55px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We researched Finland\u2019s mental health market, specifically focusing on the international community, their needs, and competitors. Understanding what makes Compass Psychology stand out was critical in developing a strategy that would resonate with their target audience.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Full Audit of All Marketing Activities&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf108;||fa||900&#8243; image_icon_width=&#8221;55px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We conducted a full review of all social media, digital, and non-digital marketing activities. We also integrated data analytics tools like Google Analytics, Google Search Console, and Google Tag Manager into their website to track and improve user behavior, traffic, and conversion rates.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Results of the Audit&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0f0;||divi||400&#8243; image_icon_width=&#8221;55px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0Our findings revealed that while Compass Psychology offered valuable services, their content was not connecting with their target audience. There were gaps in their SEO (Search Engine Optimization), content strategy, and social media engagement which can be further improved.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;40px||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Crafting a Digital Marketing Strategy&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf1c4;||fa||900&#8243; image_icon_width=&#8221;55px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]Using the audit results, we designed a digital marketing strategy focused on social media optimization, content tailored to expatriates, and search engine performance improvements. We also explored non-digital marketing methods to increase local awareness.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Client Presentation&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0c0;||fa||900&#8243; image_icon_width=&#8221;55px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We presented the audit results and strategy to the founders of Compass Psychology (Annabel Battersby and Hatty Francis-Ehnholm), outlining our proposed changes and growth plan. The strategy was aligned with their goal of becoming the premier international psychology clinic in Finland.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Feature Section 02&#8243; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#000080&#8243; custom_padding=&#8221;80px|0px|80px|0px|true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Feature Area&#8221; _builder_version=&#8221;4.27.0&#8243; width=&#8221;90%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font=&#8221;Recklessneue Thin|300|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id='the-impact-of-our-collaboration-with-compass-pyschology'  id=\"boomdevs_6\">The Impact of our Collaboration with Compass Pyschology<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Compass Psychology has begun implementing the new strategy, which has already shown significant improvements. Their social media accounts gained over 150 new followers, while their website traffic doubled within the first three months. The clinic is on track to strengthen its brand, enhance client engagement, and grow its client base.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2024\/09\/Compass-Psychology-Strategy-Presentation.jpg&#8221; alt=&#8221;IMEN Brand Guidelines&#8221; title_text=&#8221;Compass Psychology Strategy Presentation&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;60px||60px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.27.0&#8243; width=&#8221;60%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|auto|0px|auto|true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_testimonial author=&#8221;Annabel Battersby&#8221; job_title=&#8221;Director &#038; Founder&#8221; company_name=&#8221;Compass Psychology Finland&#8221; url=&#8221;https:\/\/lurefest.fi\/&#8221; url_new_window=&#8221;on&#8221; portrait_url=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2024\/09\/annabel-battersby.jpeg&#8221; quote_icon_color=&#8221;#FF974F&#8221; font_icon=&#8221;&#x7b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;60px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#011637&#8243; body_font_size=&#8221;20px&#8221; author_font=&#8221;|300||on|||||&#8221; author_text_color=&#8221;#011637&#8243; author_font_size=&#8221;17px&#8221; author_letter_spacing=&#8221;1px&#8221; position_font=&#8221;|300|on||||||&#8221; position_font_size=&#8221;16px&#8221; company_font=&#8221;|300|||||||&#8221; company_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;annabel-battersby&#8221;]<\/p>\n<p>While our company was already quite successful and we felt we were doing most of our marketing correctly, we knew there had to be room for improvement. So we engaged Laila for a few hours to review our marketing strategy and recommend new directions.<\/p>\n<p>Laila was a great combination for us &#8211; patient with our lack of understanding of Google terminology, but also driven, hard working and vibrant, giving us excellent feedback on how to do better.<\/p>\n<p>It was worth every cent to get Laila to help us, so even if your business is struggling, I would recommend the investment in her services. Highly competent and professional, and able to deliver what was asked.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;60px||60px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.27.0&#8243; width=&#8221;60%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|auto|0px|auto|true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_testimonial author=&#8221;Hatty Francis-Ehnholm&#8221; job_title=&#8221;Partner&#8221; company_name=&#8221;Compass Psychology&#8221; url=&#8221;https:\/\/compasspsychology.fi\/&#8221; url_new_window=&#8221;on&#8221; portrait_url=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2024\/09\/hatty.jpg&#8221; quote_icon_color=&#8221;#FF974F&#8221; font_icon=&#8221;&#x7b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;60px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#011637&#8243; body_font_size=&#8221;20px&#8221; author_font=&#8221;|300||on|||||&#8221; author_text_color=&#8221;#011637&#8243; author_font_size=&#8221;17px&#8221; author_letter_spacing=&#8221;1px&#8221; position_font=&#8221;|300|on||||||&#8221; position_font_size=&#8221;16px&#8221; company_font=&#8221;|300|||||||&#8221; company_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We are a small company (10 employees) offering psychological and therapeutic services in Finland. Laila did a very thorough and detailed audit of all of our digital marketing streams. She was professional, kind, and consistent and gave us an extremely comprehensive digital marketing strategy. We would highly recommend her services.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Feature Section 02&#8243; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#FFE4D3&#8243; custom_padding=&#8221;80px|0px|80px|0px|true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Feature Area&#8221; _builder_version=&#8221;4.27.0&#8243; width=&#8221;90%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font=&#8221;Recklessneue Thin|300|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#011637&#8243; header_2_font_size=&#8221;50px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id='compass-psychology-s-future-with-design-and-disrupt'  id=\"boomdevs_7\"><span style=\"font-weight: 400;\">Compass Psychology\u2019s Future with Design and Disrupt<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#011637&#8243; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]As Compass Psychology implements their strategy, they are set to increase their presence within the expatriate and migrant communities, positioning themselves as the premier clinic in Finland.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/designanddisrupt.co\/wp-content\/uploads\/2024\/09\/compass-psychology-strategy-audit.png&#8221; alt=&#8221;scanphil-global-pricing&#8221; title_text=&#8221;compass-psychology-strategy-audit&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Feature Section 02&#8243; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;80px|0px|80px|0px|true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Feature Area&#8221; _builder_version=&#8221;4.27.0&#8243; width=&#8221;60%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font=&#8221;Recklessneue Thin|300|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#011637&#8243; header_2_font_size=&#8221;50px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id='here-s-why-compass-psychology-chose-design-and-disrupt'  id=\"boomdevs_8\">Here\u2019s Why Compass Psychology Chose Design and Disrupt<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#011637&#8243; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; 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