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TwinClean’s Digital Transformation: A Case Study of a One-Paged Website

The Client

TwinClean, a cleaning service provider in Helsinki, Espoo, and Vantaa, focuses on delivering high-quality cleaning services with a personal touch. We collaborated with them to design and develop their one-page website through Figma and WordPress. Our collaboration happened in April to May 2024.

Read their story. ➡

The Challenge

Only one year into business, TwinClean faced several challenges:

❌ They lacked a strong online presence, making it difficult for potential clients to discover their services.

❌ Most of their clients were coming through referrals and word of mouth; having an online presence meant they could get discovered by new clients.

❌ As it was their first website, they needed a simple yet professional site that could effectively showcase their services and brand. Additionally, they wanted to ensure their business was discoverable on Google and fit within their budget.

Our Solution

We developed a modern, user-friendly website for TwinClean with a modern and professional design. The site was developed on WordPress + Divi.

It features:

✅ an intuitive navigation system

✅ clear service descriptions

✅ easy online booking

✅ an aesthetically pleasing design that reflects TwinClean’s brand values.

We integrated Google Analytics, Google Search Console, and Google Tag Manager for better searchability on Google search and better tracking.

Additionally, we implemented basic SEO on the site and ensured an SEO-friendly design.

The Impact of our Collaboration with TwinClean

The new website significantly improved TwinClean’s digital footprint. By having a professional and easily navigable website, TwinClean saw an increase in online traffic and user engagement. The simplified booking system led to higher conversion rates and customer satisfaction.

Integration with Google tools enhanced their search engine visibility, resulting in better search rankings and increased discovery by potential clients. Basic SEO efforts ensured that the content was indexed correctly, driving organic traffic. Overall, the transformation facilitated TwinClean’s transition from relying solely on word-of-mouth referrals to tapping into a broader, online market.

Design and Disrupt has been very helpful and accommodating! All my wishes were made and all my questions have been answered. They will help you every step of the way! I’m super satisfied with their service.

Flora Santiago

CEO, TwinClean

TwinClean’s Future with Design and Disrupt

Our collaboration with TwinClean was from March-April 2024, and even after our collaboration, they’ve already planned to schedule another project with us to design their marketing materials on social media. This collaboration is set to start in August 2024. Looking ahead, TwinClean plans to continue leveraging the robust digital platform created by Design and Disrupt to expand their service offerings, implement customer feedback mechanisms, and integrate more advanced features for a seamless user experience.

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Here’s Why TwinClean Chose Design and Disrupt

TwinClean selected Design and Disrupt due to our proven track record of delivering high-quality web solutions, our ability to understand and translate their vision into a functional website, and our commitment to providing ongoing support and guidance throughout the project.