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Digital Marketing Audit & Strategy for a Clinical Psychology Clinic
The Client
Compass Psychology is a clinic offering clinical psychology services and therapy to Finland’s international community. From April to June 2024, we worked with Compass Psychology to assess their digital marketing efforts, with the goal of enhancing their online visibility and engagement.
The Challenge
Compass Psychology faced challenges in standing out within Finland’s mental health sector and connecting with their target audience—expatriates and migrants. Despite providing highly specialized services, their digital presence wasn’t generating the engagement needed to grow their client base or establish them as the go-to clinic for international communities in Finland. Their marketing channels lacked cohesion, and they struggled to effectively communicate their expertise and support offerings online.
Deliverables:
↳ Full audit of all social media channels
↳ Data analytics integration (Google Analytics, Google Search Console)
↳ Full digital marketing + marketing audit
↳ Comprehensive digital marketing strategy
Our Solution
We began with a full audit of their digital marketing platforms, analyzing their social media channels, website, and engagement metrics.
Using Google Analytics and Google Search Console, we identified gaps in performance and areas for optimization.
From this audit, we built a custom digital marketing strategy aimed at amplifying their online presence, improving audience engagement, and positioning them as Finland’s leading psychology clinic for the international community.
What We Did
Research to Understand the Market
We researched Finland’s mental health market, specifically focusing on the international community, their needs, and competitors. Understanding what makes Compass Psychology stand out was critical in developing a strategy that would resonate with their target audience.
Full Audit of All Marketing Activities
We conducted a full review of all social media, digital, and non-digital marketing activities. We also integrated data analytics tools like Google Analytics, Google Search Console, and Google Tag Manager into their website to track and improve user behavior, traffic, and conversion rates.
Results of the Audit
Our findings revealed that while Compass Psychology offered valuable services, their content was not connecting with their target audience. There were gaps in their SEO (Search Engine Optimization), content strategy, and social media engagement which can be further improved.
Crafting a Digital Marketing Strategy
Client Presentation
We presented the audit results and strategy to the founders of Compass Psychology (Annabel Battersby and Hatty Francis-Ehnholm), outlining our proposed changes and growth plan. The strategy was aligned with their goal of becoming the premier international psychology clinic in Finland.
The Impact of our Collaboration with Compass Pyschology
While our company was already quite successful and we felt we were doing most of our marketing correctly, we knew there had to be room for improvement. So we engaged Laila for a few hours to review our marketing strategy and recommend new directions.
Laila was a great combination for us – patient with our lack of understanding of Google terminology, but also driven, hard working and vibrant, giving us excellent feedback on how to do better.
It was worth every cent to get Laila to help us, so even if your business is struggling, I would recommend the investment in her services. Highly competent and professional, and able to deliver what was asked.
We are a small company (10 employees) offering psychological and therapeutic services in Finland. Laila did a very thorough and detailed audit of all of our digital marketing streams. She was professional, kind, and consistent and gave us an extremely comprehensive digital marketing strategy. We would highly recommend her services.
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