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Full Branding Design for a Growing Health Technology Startup Revolutionizing the Microscopy Industry

The Client

IMEN is revolutionizing healthcare diagnostics with their innovative lensless palm-sized microscope technology. By offering portable, cost-effective, and AI-powered imaging solutions, they’re speeding up research, transforming drug discovery, and making advanced diagnostics accessible to more people. We collaborated with them from June-August 2024 to design their brand.

Learn More About Our Collaboration ➡

The Challenge

IMEN is disrupting the healthcare sector with their breakthrough lensless palm-sized microscope technology, but their brand wasn’t reflecting their innovative edge.

They needed a modern, cohesive brand identity that communicated their technological advancements and industry impact.

Their existing logo, marketing materials, and investor communications felt disjointed and lacked the clarity and visual appeal that would resonate with their tech-savvy and healthcare-focused audience.

IMEN’s Logo

Before

After

Our Solution

From June to August 2024, we partnered with IMEN to completely overhaul their brand identity. Our work included:

↳ Crafting a sleek, modern logo that symbolizes their cutting-edge approach to diagnostics and research

↳ Developing comprehensive brand guidelines to ensure consistent messaging and visuals across all channels

↳ Redesigning their Investor Deck and 1-page flyer to reflect their new branding, providing clarity and emphasis on their innovative technology

Logo Design

Brand Style Guidelines

The Impact of our Collaboration with IMEN

IMEN’s brand now visually aligns with their mission—making complex technology accessible and easy to use. The new logo and brand materials communicate trust, innovation, and simplicity.

IMEN’s investor presentations are now more engaging and effective, clearly showcasing their value proposition. As a result, IMEN saw immediate positive feedback from stakeholders and partners, who praised the professional and sleek new look.

I had the pleasure of working with Laila on our R2B project, where she played a crucial role in developing our branding and communication materials. Thanks to her expertise, our project has a solid and professional identity. Laila’s work ensured that our communication was straightforward and impactful, helping us present our ideas effectively.

Laila is an easy-going person with a positive attitude and a genuine willingness to help. She was always responsive and ready to go the extra mile to ensure the project’s success. Collaborating with her was a pleasure, and I highly recommend her for any future endeavors in branding and communications.

Igor Shevkunov

Founder, IMEN

IMEN’s Future with Design and Disrupt

Our successful branding collaboration led to further opportunities with IMEN. Next, we’ll be designing their website to ensure their digital presence is just as impactful as their new branding.