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Social Media Marketing for an Event Festival in Finland
The Client
Ambitious Actions Oy, a Finland-based event company, organized LureFest 2024, a two-day rap festival held in Imatra in August 2024. We collaborated with them from July to August 2024, providing social media marketing services to boost awareness, engagement, and ticket sales for their event.
The Challenge
Ambitious Actions Oy needed urgent social media marketing for their LureFest 2024 rap festival, with the event set for August but online advertising only beginning mid-July. The primary challenge for us was finding someone capable of writing ad copy in Finnish to ensure localized messaging.
Deliverables:
↳ Social Media Marketing Strategy Development: LureFest lacked a clear social media strategy, which we needed to develop from scratch.
↳ Paid Campaigns Setup on META (Facebook & Instagram), TikTok, and YouTube: Initially, the client intended to focus only on META and TikTok. We recommended advertising on YouTube as well due to its vast reach and the popularity of video content among younger audiences, aligning with LureFest’s target demographic.
↳ Monitoring and Optimization of Ad Performance
↳ Performance Reports
Our Solution
Recognizing the need for Finnish-language ad copy, I brought in digital marketing expert Lumi Salmela to assist. Together, we developed a cohesive strategy and executed the campaigns efficiently.
↳ Conducted in-depth research on LureFest’s audience and event goals
↳ Created detailed, tailored campaign strategies for META, TikTok, and YouTube
↳ Hosted a 1-hour strategy call to align with the client
↳ Setup of paid campaigns across platforms
↳ Regular monitoring and optimization of ad performance
↳ Made data-driven adjustments to improve engagement and conversion
↳ Delivered comprehensive performance reports
↳ Maintained consistent communication with the LureFest team, providing updates and ensuring alignment
Social Media Marketing Strategy
The Impact of our Collaboration with LureFest 2024
🧡 1.8 million views on ads
🧡 855,998 people reached
🧡 Over 15,000 actions were taken to learn more about the event
🧡 1.59% average click-through rate (CTR)
🧡 Average CPC: €0.22
Sales Impact:
💛 Overall ad spend: €3,330.06
💛 Ticket sales: Increased from 16 (before ads) to 147 (during ads)
💛 Sales growth: 819% increase or 9x growth in sales
What worked:
✅ Video ads across all platforms performed exceptionally well, driving both engagement and conversions
✅ Targeting the 18-34 age group yielded the highest engagement and conversion rates
✅ With a low CPC of €0.22, budget efficiency across platforms maximized reach, engagement, and return on investment
Social Media Marketing Results
Working with Laila and Lumi from Design & Disrupt was seamless and impactful. They took charge of our social media marketing at a critical moment and delivered amazing results in a short period. Their expertise in paid campaigns and strategic insights significantly boosted our ticket sales, and we were impressed by their ability to maximize our budget. We look forward to collaborating with them again for LureFest 2025!
I had the pleasure of working with Laila on a paid advertising project for LureFest, a rap festival in Finland. Together, we crafted a comprehensive strategy for TikTok, META, and Google Ads, and her deep knowledge and skills were evident every step of the way.
What stood out the most was how easy it was to collaborate with Laila. She is not only highly skilled but also incredibly supportive and motivated. Her flexibility and ability to adapt to changing circumstances made the project run smoothly. Beyond her professional capabilities, Laila’s empathetic and kind nature made her an absolute pleasure to work with. I highly recommend Laila to anyone looking for a talented and dependable marketing professional.
Ambitious Actions Oy’s Future with Design and Disrupt
Here’s Why Ambitious Actions Oy Chose Design and Disrupt
They appreciated our deep expertise in digital marketing and the value we delivered through cost-effective strategies that drove results.
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