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Lead-Generating One-page Website for a Health Tech Startup in Tampere, Finland

The Client

IMEN is revolutionizing healthcare diagnostics with a groundbreaking, lensless, palm-sized microscope technology. From June to August 2024, we partnered with IMEN to design a cohesive brand identity and revamp their communication materials, including an investor deck and a one-page flyer. We also built their new, visually compelling one-paged website to reflect this innovative brand.

Learn More About Our Collaboration ➡

The Challenge

As an R2B (Research to Business) project, IMEN needed a simple yet effective website to facilitate market research and connect with potential partners. The website had to clearly communicate their cutting-edge technology while serving as a tool for generating leads.

Additionally, it was essential for the website to strike a balance between technical depth and accessibility, ensuring that both experts and newcomers could easily understand the value and potential of IMEN’s innovative diagnostics.

Our Solution

We created a sleek, one-paged website that seamlessly incorporated IMEN’s new brand elements. The design is clean and modern, highlighting IMEN’s groundbreaking technology and providing a user-friendly experience to capture interest and drive engagement.

We also structured the content to guide visitors smoothly through IMEN’s story and technology, incorporating strategic calls to action that encourage further interaction and make it easy for potential partners to connect.

The Impact of our Collaboration with IMEN

The new website has become a powerful tool for IMEN, enabling them to gather valuable market insights and attract potential leads.

The cohesive brand and engaging design have positioned IMEN as a serious contender in the healthcare diagnostics space, enhancing their visibility and appeal to investors and collaborators.

I had the pleasure of working with Laila on our R2B project, where she played a crucial role in developing our branding and communication materials. Thanks to her expertise, our project has a solid and professional identity. Laila’s work ensured that our communication was straightforward and impactful, helping us present our ideas effectively.

Laila is an easy-going person with a positive attitude and a genuine willingness to help. She was always responsive and ready to go the extra mile to ensure the project’s success. Collaborating with her was a pleasure, and I highly recommend her for any future endeavors in branding and communications.

Igor Shevkunov

Founder, IMEN

Laila helped us with creating a website for our project and I really enjoyed how clearly the whole process was explained. Clear communication of deliverables and milestones etc. Thank you Laila!

Angeli Kumari-Ilieva

Business Developer, IMEN

IMEN’s Future with Design and Disrupt

Our collaboration has laid the groundwork for IMEN to continue disrupting healthcare diagnostics. We look forward to supporting their ongoing efforts as they refine their market approach and scale their groundbreaking solutions.

Here’s Why IMEN Chose Design and Disrupt

IMEN selected us for our deep understanding of B2B branding and our ability to transform complex ideas into simple, impactful visuals. Our track record in supporting innovative tech projects made us the perfect partner for this market-driven initiative.