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Digital Marketing & Design Overhaul for a Food Tech Startup – Kokit App

The Client

Kokit is a new food delivery startup that connects people with talented home cooks, offering delicious, homemade meals delivered fresh to your doorsteps. Since September 2024, we partnered with Kokit on their digital marketing efforts to help them grow from an idea to a fully operational business.

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The Challenge

As a new startup, Kokit needed a strong digital presence to attract customers and build trust. They required a compelling brand identity, effective social media advertising, and an optimized website to support their growth. Additionally, their pitch decks needed a professional redesign to resonate with investors.
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Our Solution

We took a multi-faceted approach to establish Kokit as a trusted brand in the food delivery industry:

Social Media Growth & Paid Ads:
Managed and optimized Meta and LinkedIn ad campaigns to not only raise awareness about the app but also recruit and sign up independent chefs and delivery drivers, driving traffic and increasing conversions.

Website Redesign:
Revamped their website to enhance user experience and create a visually appealing, conversion-driven platform.

Investor Pitch Decks:
Redesigned their presentations to ensure a polished and professional look, making their value proposition clear and compelling.

Social Media Paid Ads Results

Through social media ads, we reached 44,570 people and generated 161,257 impressions. Our campaigns were highly cost-effective, achieving:

  • Cost per Click (CPC): €0.13
  • Click-Through Rate (CTR): 4.58%
  • Cost per Lead (CPL): €0.73
  • Gained app users: 238+

We ran a mix of ad campaigns, including:

  • Lead campaigns to recruit chefs and delivery drivers
  • Conversion campaigns to drive app sign-ups
  • Traffic campaigns to boost website visits
  • Awareness campaigns to introduce Kokit to a wider audience

As a result, we successfully signed up over 1,000 chefs and 2,000 delivery drivers across Tampere, Turku, and Helsinki. Additionally, our efforts helped onboard 3,000+ new users in Turku, further solidifying Kokit’s market presence.

To optimize engagement, we tested ads in both Finnish and English and found that English ads resonated better with our target audience.

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Working with Laila was a game-changer for our startup. Her expertise in digital marketing and design transformed our online presence, helped us attract customers, and gave us the confidence to pitch to investors. She didn’t just deliver a service—she became an extension of our team. Highly recommend!

Kokit’s Future with Design and Disrupt

With a strong foundation in place, Kokit is set to scale operations, expand its network of home cooks, and further optimize its marketing efforts. We’re excited to see where they go next!
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Why Kokit Chose Design and Disrupt

Full-service expertise in digital marketing, paid ads, and design

Tailored strategies designed for fast-growing startups

Proven success in enhancing brand visibility and customer engagement

IMEN is revolutionizing healthcare diagnostics with its innovative, lensless palm-sized microscope technology.

From June to August 2024, we collaborated with IMEN to design their brand and redesign their communication materials (investor deck and one-page flyer) based on their new brand identity.

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